![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/40fbb15a-f6ca-4411-be7f-b6174231d891_rw_3840.jpg?h=0578ae2a833a0531b78c2382d4a22d18)
The Camera Heritage Museum is a small Virginian museum showcasing film cameras, their history, and their photographers.
concept
The big idea behind this rebrand is taking the classic look of a film strip and transforming it into a modern logo and a creative layout system.
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/cbaf3986-6350-45f5-b8f5-bb53604c505d_rw_3840.jpg?h=de696cd49190c340ba15c6e680ed5e3a)
marketing
The marketing materials feature the film strip "H" turned into a layout system with titles and logos in the cross bars and photographs in the negative space.
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/643d8e19-b273-4ce3-a03d-6cfad5c008b4_rw_1920.jpg?h=b4d430bc17a82989003cdc821bdfb0ca)
original iconography
An icon system was designed based off of the 45 degree angles and flat points that are seen in the brand's font and in film strips.
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/835e2daf-e09d-4109-bc1f-853856e12135_rw_1920.jpg?h=94fb8fdbed386964b493a316296b64bc)
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/89f35990-cc7d-4ea4-9e2a-d91f06ab8040_rw_1920.png?h=0130a0902eae526dc15f80a764e1b0d7)
brand guidelines
Below are featured pages of the brand guidelines book. The design of the book prominently features the film inspired font as well as the layout system based on that font.
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/29ab3706-9a77-41b1-984f-b9fd2979d182_rw_1920.png?h=2c9cb4361575c69c3ffffdd7b181247f)
![](https://cdn.myportfolio.com/9a063a94-582a-4c94-b613-3c02e26921b5/37f30164-d3b3-45d4-964f-fad9756d310f_rw_1920.png?h=44a5c3b3016f31b09b3cadd7cb213d3b)