Conceptual rebranding and new packaging created for the See's Candy Centennial Celebration. Created in Cinema 4D using Octane Render Engine.
concept
The objective is to expand See's Candies' current market to include a wider and younger demographic while also giving the brand a facelift. The main challenge was to invite in a new audience while paying respect to the existing customers. The products will have See's classic checkerboard and gold, but with an updated look. The checkerboard will cover one side of the packaging and be gold, reflective, and embossed. The new products will be sold primarily online and in store to a higher end gift market.
